Scion FR-S Purchase from a Fan

One of our fans, Mike, wrote in to tell us their story about buying their first car, a Scion FR-S.

Mike was watching ESPN on a typical Saturday morning when a new Toyota commercial came on.  It was some sports car riding through the hills of some mountain, ripping around turns while the engine whined.  It sounded amazing. As the car rounded the corner on the final turn, the words FR-S came across the screen along with the message “visit your local Toyota Dealer for more information”.

That’s exactly what he did.  Mike drove over to the Toyota dealership (company that owns the now extinct Scion brand) and spoke with a rep.  They offered a test drive of their automatic, Black (Raven), FR-S.  He drove the car of the lot and drove the speed limit around town.

According to dealership rules, the rep had to be in the passenger seat.  Mike couldn’t take the car out on its own and then bring it back after.  He drove carefully because the rep was present.  The rep told him to take a turn, which brought them onto a set of back roads.  The speed limit was between 30 to 40 depending on the road and it had plenty of twists and turns.  Mike continued going the speed limit, until finally, the rep said he could do otherwise.  He stated, “This is a test drive.  Test the car.  Sport mode is that button.  We’ve got dealer plates, so cops won’t be an issue.”

Mike took that message as a green light and pressed the petal to the floor.  30-40-50-60, this car was a rocket ship.  He ripped through the turns on the back road accelerating as he continued down the stretch.  The rep’s face went from straight to panicked in a matter of seconds.  Cruising past the fields on the right side, Mike was pushing 70 heading into another set of turns.  He tore through the turns while the tires squealed and continued toward the straight away back to the main road.  He drove like a normal person, speeding about 7 over until reaching the dealership.

After dropping off the car, he went to test out the Nissan 350Z and the Hyundai Genesis Turbo 3.5L.  The 350Z was heavy and not very nimble for its size.  The Genesis was nice and sounded great, but the price was ridiculous for that car.  Two quick tests drives and about an hour later, he marched right back into the dealership to buy the Scion FR-S.  Today, this car is called the GT-86, originally its European name.  Scion brand has been removed and everything is under the main Toyota name now.

Apparently sales were terrible because Toyota anticipated young people buying the FR-S and older people buying the near-replica BRZ that Subaru makes.  However, what really happened is young people bought the BRZ and no one bought the FR-S.  Toyota lost a ton of money.  Mike’s happy though because the car literally only existed for two years before Toyota rebranded it as the GT-86.  It’s quick, nimble, corners like a Porsche, and doesn’t cost much to maintain.  On top of that, it gets nearly 30 miles a gallon for gas.  There really is no downside.

This entry was posted in Cars.

Top Sports Cars of 2018

Sports cars represent the epitome of pleasure while driving. While most of the sports cars need to be fast and have a highly energetic, vivacious engine, you will come across a wide range of niches within the sports cars category at the same time. There are several subcategories within every segment of the sports cars. You can come across variations in the performance, design elements, and practicality spectrum –each manufacturer tailoring the halo models to cater to the specific needs of the customers.

If you are on the lookout for the best range of sports cars in 2018, here are some of our top suggestions:

  • BMW M3: If you are in the sports car segment looking not just for a sporty sedan, but also for the one that comes jam-packed with high-end features, the all-new BMW M3 might just fit your bill. This 4-door, a luxurious sports car is significantly spacious than most of the conventional sports coupe in the given segment. The all-new BMW M3 has a single trim level. Some of the specialized features that come along with this luxurious sedan include the heated 10-way front seats, keyless ignition & entry, an advanced navigation system, and carbon-fiber trim seats.


  • Subaru WRX: This elegant sports car takes up the vision of what you would imagine out of the best sports car –allowing 4-5 passengers, two doors, and rear-wheel drive capability. You will be impressed by the four-cylinder engine support and turbocharged engine capability of the sports car. In the latest version, the WRX sports car model by Subaru retains the nimble handling and precise steering specifications.


  • Nissan 370Z: If your heart races in response to classic sports car styling features, the all-new version of the Nissan 370Z delivers outstanding performance throughout. The high-end convertible and coupe models are standard with the revolutionary V6 engine. If you are a sports car enthusiast, then you can opt for the 6-speed manual transmission version of the Nissan 370Z sports car.


  • Volkswagen GTI: Since its inception, the classic model of the Volkswagen Golf GTI sports car has gained huge impetus. It unveils classic sports styling along with other high-end features like a powerful engine and a spacious cargo area in its compact body. The classic 4-door hatchback, the all-new Volkswagen GTI comes in four trim levels. Available as a four-wheel-drive sports car, Volkswagen GTI comes with a 2.0L as its standard equipment.

Buy the best sports car for yourself!

This entry was posted in Cars.

How to Take Care of Your Car Like a Pro

Have you recently bought a new car? One of the best qualities of modern-day cars is that they need require much less maintenance in comparison to traditional car models. The introduction of the electronic ignition has given away the need for condenser and points. Suspensions, chassis, and even transmissions have been lubed to last for a lifetime. Moreover, the factory-run warranties are usually six years or longer when it comes to buying the new-generation car models. To add it all, reliability has also improved significantly.

If you wish to ensure the best for your brand-new car, here are some additional tips:

  • Check the Engine Oil Frequently: If you wish to ensure the best condition for your vehicle, keep checking the engine oil every now & then. Moreover, if you come across any major oil leaks or you feel the need to add oil frequently, then you must keep a check on the engine oil of your car. To get accurate dipstick reading of the car’s engine oil, your vehicle must be parked on the ground level. Do not go for over-filling your car. If you do observe any leak, fix it as soon as possible.


  • Check the Tires for Air Pressure: Usually once a month or before any extended road trip, you must check into the tires of your vehicle to determine the air pressure accurately. Make use of some high-quality tire-pressure gauge for checking the inflation pressure in each side of the tires along with the spare. Try doing this when the tires of your car are cold. In addition to this, you should also make sure that there are no wear or tear, small cuts or bulges on either side of the tires.


  • Wash the Car Often: Try washing your car every week. Wash its entire body. If necessary, you can hose out the undercarriages and the fender wells to remove all the dirt & road salt. When the water beads while washing your car become larger than the size of a quarter, it is time for you to consider waxing the exterior finish of the car.


  • Inspect the Exhaust System: If you wish to go for making under-car inspections, then you must look out for rusted-through parts of the exhaust that might need replacement. Try to tighten the loosened clamps as well. You should also listen to the sound of the exhaust while you are driving to observe any changes. It is generally recommended to replace the entire car’s exhaust system than to go for repairing bits & parts of it every now & then.


  • Check the Brakes: The braking setup of your car must be top-notch at all times. To ensure that the brakes are in the perfect working condition, you must get them checked at least twice a year by professional car repair service providers.

Ensure the best for your car by taking care of these steps towards maintaining your car at its best condition!

This entry was posted in Cars.

Best car accessories you could have in 2018

If you love cars and want to know everything about new gadgets and accessories, you should read this post to discover some of the best additions you could have this year and put your car at its best. The most important thing of this list is that you actually may need the following gadgets and take advantages from all of them.

  1. Bestek Jump Starter. This one might be the best one on the list and the most efficient. Jumper cables are functional anytime you have another car to help you out. However, if you’re alone in a dessert and you don’t see any vehicle near you, the self-powered Bestek is a must have. You can forget about depending on another to jump start your car battery. Also, you can count on two USB ports and a flashlight. Price: $60.
  2. If you get into an accident and you should prove who is responsible, the dashcam is the gadget you’ll need. Not only you’ll have the opportunity to shoot a nice drive, but also can be really handy in misfortune moments. The camera can film 30 frames per second and switch automatically when you turn on your vehicle and same when you switch off. Price: $106
  3. Smartphone mount. This one is well-known but you might not know its relevance. If you use your phone frequently even when your drive for navigating any direction, you’ll be happy with this accessory. You’ll have the chance to place your phone in the most comfortable spot and you’ll not have to look down anymore. The iOttie holder is a great choice and your driving will be less stressful than ever. Price: $20.
  4. Bluetooth gadget. Your car doesn’t have Bluetooth? Don’t worry, you don’t have to buy a new model for enjoying this option. With the Belkin’s Bluetooth car kit, you can easily connect your smartphone and play your favorite music and make some calls whenever you need. Price: $40.
  5. Maxboost USB charger. Nowadays when we have so many devices, the ports of our car may be insufficient. To solve this situation, you just need to buy the Maxboost USB for having an extra pair of ports. You never know when you’ll need them! Price: $10.
  6. Smart car adapter. This one is a must-have! With the “Automatic” car adapter you’ll be able to diagnose any engine problems, display your routes histories, your parking spots and even help you to call for help if you need it. The device you can pair it with your smartphone via Bluetooth and it will be used anytime you’re on a trip. Price: $73.
  7. Radar detector. If you love to speed up more than allowed, you should have one of this. With this gadget, you’ll know any possible traps you could find on the way. One of the highest rated radars is the Escort Passport 9500ix, is an expensive one but if you break the law frequently you may save more money in the future. Needless to say, you should know that the best option is not speeding, be responsible! Price: $300.
This entry was posted in Cars.

Some Car Maintenance You Can DIY

Learning how to do certain things yourself can really help save up on costs. Most car owners do try to live more frugal lives by getting better at handling projects that they used to go to professionals for.

This isn’t to suggest that professionals are a thing of the past. It’s just that there are some parts of car maintenance that are quite simple that anyone can handle fairly easily and quickly with practice.

Today, we’ll be discussing some of the car maintenance projects that are so simple, any handy car owner will be able to do it for themselves.

Air Filter

Tools: None
Duration: 10 minutes
Estimated Cost: $10

A lot of professional car services have been known to charge upwards of $20 for an air filter change. Any car will need a new air filter every 12 months or 12,000 miles–whichever may come first. Going to a pro can mean surrendering your vehicle for half a day (depending on how busy their shop is). Doing it yourself will take about 10 minutes or so.

  1. First, find your filter under the hood of your car. It’s in a black rectangular box with metal clips on the side. Check your owner’s manual if you don’t see it as soon as you pop the hood.
  2. Open up the casing, and check out how the air filter fits inside it. Make a note of which way the filter faces.
  3. Remove the old air filter, and insert the new one exactly how the old one sat.
  4. Remember to close the metal clips when you’re done.

That’s pretty much it. When you really get used to changing the air filter yourself, you’ll really start to wonder why you had a pro do that for you before. For extra savings in the long run, you can extend the life of your new air filter by hitting it with some compressed air to clear out any debris.

Oil Change and Oil Filter

Tools needed: Ratchet, oil filter wrench, oil pan, and a funnel
Duration: 45 minutes max
Estimated Cost: $20

Experts say you should change your oil every 3,000 miles, but with better products and cars operating more efficiently, I think you can get away with changing it every 5,000 miles. Whichever benchmark you decide to use, you can save time and money by handling the change yourself. Before you start, keep in mind these precautions:

  1. Never change your oil when your engine is hot. Park, wait for it to cool, and then get started. Driving around the block to heat the car and loosen the oil can result in a more effective drain, which is good news, but you must let the engine cool before going to work.
  2. You’ll have to jack up your car, so make sure you’re comfortable safely handling a jack.

Now that you’ve covered safety first, it’s time to get a little dirty.

  1. Get under your car and locate the vehicle’s oil pan. It shouldn’t be hard to find.
  2. Unscrew the drain plug and drain all of the old oil into your oil pan.
  3. Once all of the oil is drained, replace the drain plug.
  4. Go back to your engine and remove the old oil filter with your oil filter wrench. (Be careful, because the oil filter contains some old oil as well).
  5. Lubricate the rubber gasket on the new oil filter with some new motor oil.
  6. Fill the new oil filter about two-thirds of the way with new oil.
  7. Screw in the new oil filter. Hand-tighten it only.
  8. Fill the engine with new oil, using your funnel.
  9. With a dip-stick, double check your oil level to be sure you’ve added enough.
  10. Discard the old oil filter and recycle the old oil (most gas stations will take it).

Changing your oil is the dirtiest job on the list, but it might be the most rewarding too. Though you can find plenty of quick-service stations nearby, when you think about going possibly four times a year, the expense and time commitment adds up. So ultimately, arming yourself with the know-how to change the oil and oil filter yourself can really give your funds a breather.

This entry was posted in Cars.

Seasonal Change! Spring Car Care Tips for You

Any seasoned car owner would know that with every new season, the way you care for your care changes. When the first of winter snows and cooler temperatures started to drift in, winter tires and periodic battery checkups were on the to-do list. Now that the snow has started to melt and the temperatures are starting to rise once again, it’s time to re-visit the care tips for your car and tailor fit it for spring.

Today, we’ll be listing some care tips for your vehicle for the spring season!

First off, pop out your winter tires

Winter tires are a must for the winter season. It keeps our cars on the road with some extra grip. Although, a lot of people often don’t switch out still durable winter tires when spring arrives. That’s a pretty big shame, to be honest–and can be a safety risk.

Winter tires can actually compromise your car’s traction when used on dry roads. It’s best to wash your winter tires thoroughly when you swap them out. It’s important to remove any stubborn grains of salt and dirt before you dry them up and store them in a cool and dry place.

If you happen to be using all-season tires…

You don’t have to switch those out. Instead, make sure that their pressure and tread are still viable for use. If there’s any uneven wear, chances are you need to get them re-aligned. If your tires are looking a little worn out, it’s best to pop those out in favor of new ones. It is an expense that can literally save your life.

Next, check your battery’s charge

It’s a pretty common occurrence during winter that the car’s battery gets used more than usual. So when it’s time for spring, its important to make sure that your car battery is still in good condition. Car batteries are especially susceptible to cold weather which can mean faster deterioration when it’s super cold.

The general rule to remember is that if your car battery is reaching the ripe old age of four, it’s time to drive down to your favored local auto parts supplier and get your battery tested and possibly replaced.

Change your oil and inspect the other fluids

A car needs different liquids to run well. Oil is not the only car fluid that needs your attention, after all. Be sure to check your power steering fluid (if your vehicle uses it), your windshield washer solvent, transmission fluid, and brake fluid.

Inspect your brakes

Spring brings about the temptation of road trips! So before you launch on an adventure, take some time to check up on your brakes. Spring often brings about unexpected showers so make sure that your brakes can withstand some surprise lubrication.

Take a peek between the spokes of your wheels to figure out if your brakes need to be replaced. If you can’t tell the difference, go visit your trusted mechanic to do an inspection.

The the time to inspect your wiper blades and lighting

Wiper blades have extra duty during the winter months. They need to push away snow, sludge, and ice–this means that they may be a little worse for wear come the spring months. If your wiper blades look worn out or make those high-pitched squeaking noise, it’s time to replace them.

A good practice is to measure your wiper blades before buying new ones. The last thing you need is to spend money on something you can’t use effectively.

Your car’s interior and exterior lighting needs to be checked as well. Faulty or dim headlights can cause disaster while on the road. Your signal lights need to work properly to help avoid incidents.

Lastly, do some spring cleaning

Give your car a much needed wash and wax session. Winter months aren’t exactly conducive for that activity so when springs rolls around, it’s best to take advantage of that.

Clear out any clutter that you’ve built up during the winter months. People tend to accumulate coffee cups during the winter months. It’s best to remove any unnecessary clutter. If you have any salt-stained mats, it’s best to clean that out.

Ensure the glove compartment and pockets contain only what you need. Include your car’s registration and proof of insurance, up-to-date maps, flashlights, a copy of any road side assistance card you might have, and emergency contact information.

This entry was posted in Cars.

The Future of Cars As We Know It

We’re nearing the end of the first quarter of 2017 and already we’re faced with some pretty interesting car concepts. The 2017 Geneva Motor Show wrapped up recently and we were treated to some eye-popping concept cars!

It’s looking more and more obvious that the future is leaning towards ‘futuristic’ looking cars that often border or the absurd. One of whic is the Italdesign’s collaboration with Airbus called Pop.Up.

Yes, that is what it’s going to be called. It’s a modular, multimodal commuter pod that can be self-driven on the ground, lifted into the air by a self-driving multicopter, or dropped into a mass transportation system. It’s goal is to get occupants (just two) from point A to point B as efficiently as possible.

While it sounds all fancy and sparkly, realistically speaking, how is this to be applied with the current motorways and mass transportation systems we currently have in place? What is it going to run on?

Since the trend is going on more ecologically sustainable, it’s best to assume that it’s going to run on electricity much like Tesla.

Other car concepts were the Rinspeed’s Oasis car. It’s called that because it literally has a garden within the vehicle. Yes, complete with Bonsai trees and radishes. Another two seater car with a massive touchscreen display from Harman which comes with voice and gesture control.

Rinspeed envisions the Oasis car used on a ride-sharing setting where a person can select passengers to ride through a Tinder-like app.

To be honest, I don’t see much of a future for that type of vehicle other than a short-lived hype. As it’s only a two person car and the designer wants a Tinder like app for it, you’re practically riding a car which screams “HOOK UP WITH ME” or “WE’RE HOOKING UP”.

I don’t know if it’s just me but the car concepts of the future seem to have their heads in the clouds rather than focusing on fixing or bettering the present issues we have right now.

With sustainability as the common goal, car concepts should build around that. Also, they should keep their users in mind. Real living breathing users and not the fables they have in their heads.

Having two-seat cars is not feasible for a family. It’s not even feasible for a single person with a lot of things to lug around for daily things. It’s a little silly and wasteful to utilize brilliant designers and engineers for such concepts when they could be directed toward building better cars to service us now. In the environment we have.

While driverless cars are still the favorite for car manufacturers–with the cutthroat competition to win the race to deliver the first car to the masses–there is still room for other concepts, yes.

However, it would be best if they were grounded in reality since it’s something that we really need at the moment. What new car alternatives can we present for those who run cars that are over 30 years old? What realistic options can we provide for the betterment of all and not just a fancy flight of thought?

The future of cars as we know it are teetering on the edge of great potential or ultimate disaster.

This entry was posted in Cars.

Vinyl Car Wraps

Vinyl Car Wraps: Every Car Owner’s Friend

Any person who’s ever aimed to buy a brand new car will know that the color of the car adds or deducts from the total purchase price. Sometimes, car buyers may even end up having to settle for a color they don’t want. After that comes the saving up funds to get your car repainted into the hue you want. Sounds arduous but thankfully there are now more options available for car owners everywhere! Specifically: Vinyl Car Wraps.

A Vinyl Wrap is basically a giant sticker that you can put on and take off from surfaces with very little difficulty. A Vinyl Car Wrap is an even bigger sticker that can have a specific design or decal for your vehicle. Despite it only being quite popular now, it’s been around for quite a while. It’s been the go-to of most companies for their mobile advertising as it is a lot cheaper than a more permanent space, durable, has the option of being interchanged with other ads, and the application is fairly easy. Luckily for the everyday consumer, technology has advanced sufficiently that vinyl wraps are more affordable to produce. This automatically means that the overall cost of getting a vinyl wrap for your car has gone down significantly.

If you’re looking to use a vinyl wrap for your car, there are several factors you need to consider: make and model of car, how much of your vehicle is going to be wrapped, who’s going to do the wrapping, what design are you aiming to apply, what film type of vinyl will be used, etc.

A partial wrap, of course, would cost less than say a full wrap. A larger car like a truck will cost more compared to an old model of Volkswagen. And it’s not just large vehicles that you can wrap with vinyl; even motorcycles, scooters, and bicycles can be wrapped with vinyl nowadays. The process is fairly simple, the every day consumer can even DIY it themselves. Novice application kits are now being sold on the market for as low as $29. Also, a car owner that knows how to apply, care for, and remove vinyl properly now empower themselves to more opportunities to wrap their vehicle at an even lesser cost. This is why a lot of car lovers now are known to keep changing the vinyl wrap on their cars just for fun.

Partial car wraps, like the one for just the doors, hood, or rear cost as little at $250 to $300—less, if you’re doing the application yourself. Full car wraps can range from around $2000 to $5000.

Considering all this, why would it be a good idea to choose a vinyl car wrap over getting your car repainted? The answer is simple: vinyl car wraps can be removed and changed whenever you want. Also, the different finishes that car enthusiasts usually aim for with a new paint job is now completely doable with a vinyl car wrap. You want a chrome, matte, gloss, or carbon fiber finish? It’s fully achievable now with vinyl. Most people are now growing more aware that vinyl wraps (with proper care) can last pretty long. The average has been noted to be seven to twelve years. Graphic printed upon vinyl wraps aren’t as durable but still last on an average of five to seven years.

If at the moment vinyl car wraps are a bit on the pricey side for you, just waiting a few years can see a dramatic decline in pricing as the technology we have is constantly improving. Most car lovers are pretty happy with vinyl car wraps as it opens up more chances for them to express themselves through the various colors, designs, and types of vinyl currently in the market today.

Car Wraps 101

Car Wraps 101 – All You Need To Know About Wrapping Your Car

Car wraps have quickly revolutionized the mobile advertising sector. They are sometimes referred to as mobile billboards. The wraps are decals with graphics applied directly on the car to change its appearance. The decals or labels are temporary fixtures that can be removed and have the vehicle back to its originals paint color.

What Is A Car Wrap?

The wraps are often vinyl signs or decals used to wrap or cover sections or entire surfaces of vehicles. The earlier version of wrapping was done using actual paint but this has been modernized to the use of magnetized vinyl signs. The decals have graphics printed on the surface and then laminated to protect the vinyl and the graphics from UV rays and abrasions.

How Is The Wrapping Done?

The wraps are often placed on sections of the car that are visible. Such sections include the truck, the hood, and the doors. The car roof is considered to have the least visual effect. Vehicle wrapping can either be a full wrap or a partial wrap. A partial wrap can have one part of the car wrapped, half of the vehicle, or a third of the vehicle wrapped. A full wrap entail a complete covering of the vehicle though the roof can at time be excluded.

What Do Wraps Do?

As mentioned, car wraps are mainly used for advertising purposes. Often, wrapping is done or van, buses, and large truck though salons and other small cars can also get wraps. The objective of wrapping is to have a low cost advertising strategy that ensures the intended message gain a big coverage.  Wrapping is often considered by private businesses that have a fleet of vehicles. They choose to wrap their cars to advertise their business. Alternatively, some private vehicle owner allow their cars to be wrapped and used and advertising platforms but for a fee, of course.

Vehicle wrapping has gone mainstream to a point where single color wraps are the new way of giving vehicles a short-term color change.  AZ Car Wraps is the leader in Phoenix for color change wraps. The single color or solid color wraps have gained popularity more so because they are designed to easily blend in with the car’s original color paint especially in sections that the wrap may not cover such as the door seams. Nevertheless, today’s wrapping technology make it possible to do fine detailed wrapping to even parts such as door handles.

How Much Do Car Wrapping Cost?

The cost of wrapping a vehicle depends on several factors. The first thing to factor in is the type of brand to be used. The top car wrapping brands are Arion, 3M, Avery, and Orascal. Here are the main elements that determine the cost:

  • The graphic design for the vinyl decal
  • The size of the vehicle to be wrapped
  • The condition of the vehicle’s surface
  • The type of vehicle wrap brand preferred
  • The nature or structural flow of the vehicles surface
  • How long the wrap should stay on the car

With such issues among others factored in, full car wraps can cost between $2,500 and $3,500. Prices can go lower if the wrapping is partial or the graphic details or not complex.

The Miracle Startup: Tesla Motors

The last known motor company to launch and be successful at their enterprise was Ford Motor Company in the year 1956. It was such a surprise then that a young company that launched in the year 2010 managed to break through such an established market. Tesla Motors, more commonly known as Tesla, has been quite victorious in seizing the interest of the public with its goal to hasten the transition from gas guzzling machines to more sustainable means.
Sustainability is the goal that so many motor companies seem to falter at. Yet it was a concept that one Martin Eberhard and one March Tarpenning held on to and acted upon in the year of 2003. The company they founded specialized in designing, producing and manufacturing electric cars that are geared to be more affordable to the every day consumer. Eberhard served as Tesla’s chief executive officer (CEO) while Tarpenning was the chief financial officer (CFO). The leadership mantle of CEO has since transferred to Elon Musk, a man also known for co-founding PayPal.
It was on June 29, 2010 that Tesla Motors launched its initial public offering (IPO) on the Nasdaq Stock Market. The IPO launching accumulated over $225 million USD for the company.
The flagship launch of Tesla introduced the world to the Tesla Roadster, a completely electric sports car. The first highway-legal electric car, it made use of lithium-ion battery cells (like the one used in laptops and cell phones) and clocked a whopping 394 km on a single charge. What captured the world’s imagination was the fact that this all-electric car produced no tailpipe emissions. It seems as though the possibility of transitioning to sustainable energy was no longer just a pipedream. Accordingly, it became a roaring success and Tesla was able to sell more than 2,400 Roadsters during the time of its production. Sadly, the production of the Tesla Roadster halted in the year 2012 as Tesla’s primary focus shifted on the development and production of Tesla’s newer car model: the Model S sedan.
Tesla Motors’ Model S sedan gained widespread praise for its performance and design after its production and deliveries to retail distributors in 2012. Also in the year 2012, Tesla established stations that they called Superchargers in several states in the US and key locations in Europe specifically for the purpose of charging batteries swiftly and at no extra cost for those who purchased Tesla units. Supercharger is a trademarked direct current technology that provides units up to 120 kWH per car. Tesla’s Supercharger network now links several mainstay routes in North America, Asia Pacific, and Europe.
By the year 2014, Tesla had half the market value of Ford Motors. While Tesla Motors was founded in San Carlos, California, its headquarters are located in Palo Alto, California. Since its foundation, Tesla has gone on to partner with several other manufacturing giants like Daimler, Toyota, and others. It still operates as an original equipment manufacturer (OEM), something that was unusual compared to the other manufacturers. In the same year of 2014, Tesla had announced that it would establish what they called a “GigaFactory”. The $5 Billion plant is aiming to reduce the battery cost of Tesla units by 25-30%. The GigaFactory is a co-project with Panasonic which also specializes in battery research and development.
Of course it hasn’t been a ride full of rainbows for Tesla. They’ve had their share of controversies and lawsuits through the years. One of the more early disputes occurred in 2008 where Tesla Motors had sued Fisker Automotive regarding information leakage and theft of confidential designs. However, it was later announced that an arbiter had found the dispute in favor of Frisker. Tesla issued a statement that it would no longer pursue the issue. The year 2009 saw a sort of family spat as there was a founder dispute. Eberhard had filed a suit against Tesla and Musk for slander, breach of contract, and libel. Eberhard later withdrew the case and parties involved reached an amicable final settlement. The year of 2015 saw the website of Tesla to be compromised and defaced. Around the same time, Tesla’s Twitter account was momentarily compromised.
Regardless of the troubles it has seen, which, includes a dip in the net income in the year 2015, Tesla’s assets and equity remain on an upward trend. This year, Tesla employs more than 14,000 people worldwide. What the world is now waiting for is the opening of Tesla’s GigaFactory in the year 2020.